Media literacy is a term that is used sometimes and most of the times to mean media education. It comprises of programs and training sessions in which the individual learns about the media, communication and interpretation of messages. The media education is of importance to all in that all of us need to use the media or even learn from the media. Media literacy is important for all the parents too as they need to have the knowledge about parenting on issues of the media. How children use television and radios are of concern and parents should keep track and also should be sufficient in explaining the importance and essence of watching or listening to some programs. One should also have the knowledge to explain and talk to children about the dangers of too many media watching or listening. For these reasons and others, media literacy is a critical part of everyone’s education.
Skills of Media Literacy
Some people choose to study about the media in colleges. These individuals learn skills in mass communication. The skills person learn include critical thinking. For one to work with the media one needs to possess critical thinking skills. They are essential as they enable one to look at issues critically before saying or writing any information to be delivered or to be disseminated to the people or the public. One also learns analytical skills. They help the students in analyzing situations before they act on them and develop stories that will arouse the interest of the people or the public. One can learn and possess good and effective skills for communication. This helps students to become media personalities who can communicate with people in a manner that is effective and right. One is also enabled to become responsible in the way they handle issues in every moment. Media literacy enables individuals always to be responsible and accountable. The attitude of those pursuing media education is also molded into that which can enable individuals to tackle any challenges in the course of work. All these among other skills are essential and critical in the field of media education or literacy.
The Role of Media Literacy in the Society
Media literacy helps in creation or molding of personalities who possess good skills and with self-esteem. It is helpful in ensuring that information disseminated is right and of good quality. Media Literacy is also vital in ensuring that parents monitor content children are exposed to.